You’ve probably heard the saying “Don’t judge a book by its cover.” The reason that adage is still prevalent is because it’s human nature to judge something by its appearance. For example, when choosing a new car, you’re going to automatically be drawn to the one that looks like it’s been taken care of, has limited amount of rust and appears newer. We automatically associate something that is in better condition as having been well taken care of, cleaner, and simply better.
Having said this, it’s important to understand that the same logic rings true for your company’s vehicles. If your trucks are rusted out, appear old and are in poor shape, it makes a statement about your business as a whole. Bottom line: your company’s truck matters in how your business is perceived.
Here are 5 tips to improve your business’s image:
1. Understand the Importance of Switching from Steel to Aluminum
All of Duramag’s truck and van bodies are made from Aluminum for a reason; Aluminum is durable while being light weight. More importantly, it simply doesn’t rust out like steel does; in fact, we guarantee it won’t rust at all. A rusted, worn looking company truck does not give a great impression to a new customer. They may wonder how you will maintain their needs if you aren’t maintaining your own equipment. Save yourself the headache of maintaining your heavier, steel body and invest in an Aluminum model today. The gas savings and updated look will pay for itself in no time.
Learn more about Aluminum vs. Steel »
2. Maintain your Company Vehicle as if it Were Your Own
All company vehicles, regardless of their make-up, will require some level of maintenance. And although it’s easy to get caught up in the grind of your business’s day-to-day tasks, it’s important to maintain your equipment as if it were your own personal tools at home. If you wouldn’t drive a rusted car yourself around town, don’t allow your company vehicles to become rusted, worn or banged-up either.
Take note of things like the condition of your vehicles tires, wheels, and engine performance. If you fall behind on maintaining both appearance-related items, as well as vital functions of your equipment, it will eventually catch up to you and become a bigger headache than it needed to be if you simply performed occasional maintenance.
3. Invest in the Equipment that your Business Needs
Make 2017 the year that “making due” with old, outdated equipment is over. Chances are, if you’re using equipment that simply isn’t fit for the job, your customers are taking note too. For example, face the reality if you’re overdue to upgrade to a larger van body, rather than continuing to cram too much cargo into your current one. Give yourself permission to invest in something that will allow your company to grow and expand, and that appears new and professional.
